Creative direction and digital strategy. From shaping a brand’s identity to defining how it shows up in the world.

ABOUT

Roxi is a fashion consultant specializing in digital strategy and brand development.

With over a decade of experience, she operates at the intersection of live events and digital media, translating high-profile moments into cohesive, culturally relevant campaigns.

Most recently, Roxi has led digital for Fashion Trust U.S., shaping its social strategy, content and talent presence to drive engagement and visibility across platforms.

Her work focuses on building momentum before, during, and after key moments, extending the life cycle of events through thoughtful content and storytelling.

She began her career in fashion editorial at Who What Wear and The Zoe Report, and assisted on shoots for LOVE Magazine under Katie Grand.

Roxi's creative work has been featured in publications including Vogue, Vogue Italia, Teen Vogue, The Wall Street Journal, i-D, Harper's Bazaar, Numéro, The Cut, W Magazine, L'Officiel, Dazed, Elle, Cosmopolitan, LA Times, NY Times, GQ, Nylon, and WWD, among others.